Born out of collaboration between Dr Sandy McBride, Consultant Dermatologist, and myself, ‘Psoriasis –The Skin I’m In’ is an original film and live performance made in association with the See Psoriasis: Look Deeper campaign which looks at the wider life impact of psoriasis including emotional well-being and mental health. The film and performance tells real life stories of people living with psoriasis.
When we hear stories oxytocin is released in the brain, which is responsible for empathy. Research shows that stories are up to 14 times more memorable than data. The live storytelling piece and film, were developed from over 20 hours of interviews with people living with psoriasis.
We have been touring the live performance to conferences around the UK (aimed at Dermatologists, nurses, health care workers, GPs and people with psoriasis) and have met with hugely warm receptions from audiences. It has already changed the way people view the condition and its impact, with dermatologists reporting they have changed the way they practice due to what they’ve learnt from the performances.
The film was launched to coincide with National Psoriasis week.